Heights +35.1% revenue per visitorTriquetra Health 5,806 new emails in 90 daysZibra $3,103.39 in attributed revenueHeights +35.1% revenue per visitorTriquetra Health 5,806 new emails in 90 daysZibra $3,103.39 in attributed revenueHeights +35.1% revenue per visitorTriquetra Health 5,806 new emails in 90 daysZibra $3,103.39 in attributed revenueHeights +35.1% revenue per visitorTriquetra Health 5,806 new emails in 90 daysZibra $3,103.39 in attributed revenue
01
About Atomato
Atomato is a Shopify app for on-site messaging. It adds a notification bell and feed to a store's header, where shoppers can open announcements, discounts, restock news and product recommendations whenever they want, plus targeted popups, in-feed product upsells, and email and SMS capture that syncs to tools like Klaviyo, Mailchimp and Omnisend. Atomato is built to sit next to the popup a store already runs, not replace it. Launched on the Shopify App Store on June 3, 2025, it offers a free plan. Atomato is built by Binaery LLC in Austin, Texas.
02
What Atomato does
Atomato is a unique tool that integrates a notification bell and feed in Shopify stores. When the customers are ready to explore, they open the feed to find the various promotional items, new drops, and product recommendations, which can be added directly to the shopping cart.
No, Atomato is not a popup replacement. Stores continue with their trusted popup, email, and SMS tools while adding a feed for the customers who rejected that popup or were not open to it yet. The contacts gained from the feed synchronize perfectly with the Klaviyo, Mailchimp, Omnisend, Drip, and Attentive platforms.
As a Shopify embedded application, Atomato eliminates the necessity for our merchants to edit the theme code. It encapsulates six modular applications of which some can be customized to fit individual styles:
NotiFeed:the bell and notification feed which the shoppers open themselves, in the header or floating on the page
NotiPop:targeted popups and toast messages
NotiSell:product recommendations and upsells inside the feed
NotiEmail:email capture inside the feed and in on-site forms
NotiSMS:phone number and SMS consent capture
Analytics:impressions, clicks, add to carts, and attributed revenue for each campaign
Merchants can make campaign messages more relevant by filtering customer segments, pages, cart contents, device type and the category of visitors (either new or returning).
Every result listed below has a page on Atomato's website that discusses the case study, and it also includes notes on the way the figures were calculated. The information here is taken from those pages and does not come from anywhere else.
Heights:+35.1%revenue per visitor
Heights included Atomato's bell and feed on the product page of its flagship product, Biotic+, as a permanent discovery layer. Approximately 4,000 shoppers were divided into a control and a variant. In the variant, revenue per visitor increased by 35.1%, products per order by 8.7%, and the share of multi-product orders from 35.6% to 41.2% respectively. Adding the products directly from the feed was a rare choice made by the shoppers. The feed was utilized for product search, which showed up later in bigger baskets.
Triquetra Health runs embedded messages, product recommendations, and email and SMS capture in the feed. For the 90-day period until September 24, 2026, it managed to acquire 5,806 emails, of which 3,296 were the ones chosen by shoppers to opt-in to SMS. These numbers are the total dashboard figures, and not a controlled test. The outcome illustrates that a store can still expand its customer database through those buyers that actively decide to access the feed in addition to its regular popup and email.
Zibra operates NotiFeed, NotiSell, and NotiPop together in one storefront, with a feed shoppers open themselves next to a timed popup. From late June until September 25, 2026, Atomato attributed $3,103.39 in revenue across 72 orders. The feed was the main contributor to clicks and revenue, while the popup reached out to fewer shoppers but with larger baskets. These figures are the total for the dashboard and not a controlled study.
Atomato recognizes revenue only if a shopper clicked on a message and ordered within six hours. A view not accompanied by a click earns nothing. Revenue from email capture is based on the actual utilization of discount codes, and it is reported separately from click revenue instead of being added to it. Abandoned cart value is shown as a separate line and is not included in the total.
The pages of the case study observe the same rules. Each of them specifically states whether the figures are from a controlled test or from dashboard totals, and the small samples are expressly marked as such instead of being referred to as forecasts.
Atomato was introduced in the Shopify App Store on June 3, 2025, as a new application. It comes with a free plan that has NotiFeed, NotiPop, targeting and revenue attribution. The Scale plan is priced at $49.99 per month, and the Enterprise+ plan fees are $149.99 per month, and both paid plans come with a 14-day free trial. Store owners can directly install Atomato from its Shopify App Store listing.
06
Meet the founder
Ehsan Tamkhisa is an Austin-based entrepreneur and the founder of Atomato, a Shopify app that gives shoppers a notification feed they open when they choose. He also runs Binaery, a Shopify agency focused on design, development and conversion optimization for DTC brands.
Topics Ehsan can speak on
Not stacking popups while planning Black Friday and Cyber Monday on-site messages
Popup fatigue, and what buyers do after they close a popup
Honest revenue attribution for small and mid-sized stores
Covering Black Friday? Our Atomato BFCM tip sheet presents eight practical tips for Shopify stores to organize on-site messages for the busiest week of the year, with Ehsan's input.
07
Press contact
For interviews, product details, or background information on any of the case studies, please email support@atomato.co. We would gladly walk reporters through the product and illustrate how each number on this page was measured.
When writing about the product, you have to spell the name Atomato with a capital A, and you have to describe it as a Shopify app on the first mention. The lowercase form is used only in the logo.
