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CASE STUDY
Three modules on one storefront,
and what each one was worth
Zibra runs NotiFeed, NotiSell and NotiPop together on the same storefront. These are the account totals since launch rather than a controlled test, and every figure is taken straight from the dashboard.
RESULTS
Three modules, three different jobs
All three run on the same storefront and are attributed the same way: a purchase within six hours of a click. What separates them is how often they get clicked, and what the basket looks like afterwards.
- $3,103.39
- Attributed revenue
- $12.38
- Per NotiPop click
Across 72 orders since launch, at an average order value of $43.10. NotiFeed took 52.9 percent of it, NotiSell 33.9 percent and NotiPop 13.2 percent.
Against $1.54 per NotiFeed click and $1.36 per NotiSell click.
NotiPop earned $408.69 from 33 clicks, so that per-click figure rests on a small sample and is not a forecast. Separately, $5,570.30 of value was added to carts and never bought, which Atomato reports as abandoned rather than dropping it. Attributed revenue is 35.78 percent of the two combined.
SINCE LAUNCH ON ATOMATO
What the account did overall
Every campaign on the account, from the first message live to 25 September.
- 24,275
- Impressions
- 7.71%
- Click rate
- 12,271
- Engagements
- 8,000
- Hovers
- $3,103.39
- Attributed revenue
- $43.10
- Average order value
- 35.78%
- Recovery rate
- 32.21%
- Interaction rate
Messages shown across every campaign.
1,872 clicks.
Clicks, hovers and dismissals.
Counted separately from clicks.
Across 72 orders.
Above the $35 free-shipping line.
Of $8,673.69 attributed and abandoned.
Repeat engagement rate 36.27%.
Revenue by module
All three display modules run on the same storefront, attributed the same way.
- $1,642.91
- NotiFeed
- $1,051.79
- NotiSell
- $408.69
- NotiPop
52.9% · 1,064 clicks · AOV $37.34
33.9% · 775 clicks · AOV $50.09
13.2% · 33 clicks · AOV $58.38
Campaigns live since late June 2026. Attributed revenue counts purchases within six hours of a click. NotiEmail is installed but has not captured a contact yet, so it contributes nothing here. All figures are USD.
THE PROBLEM
A $12.95 brush
and a $35 shipping line
Zibra sells paintbrushes, and most of them cost between five and twenty dollars. Shoppers arrive for one brush, usually the exact one they came to find, and a single brush does not reach the thirty-five dollars that earns free shipping.
The catalogue is full of things worth adding, such as a second size, an artist set, a Speed Drop or a cleaning comb, but a shopper who lands on one product page never meets any of them.
The bundles already existed on the site. What was missing was a way to put the right one in front of someone while they were already buying, without a popup competing with the page for the whole visit.
WHAT THEY SHIPPED
Three modules, each aimed
at a different moment
Atomato went live in late June with NotiFeed, NotiSell and NotiPop running together. NotiEmail is installed as well, but its capture form is still being set up.
NotiFeed is the standing channel: a bell in the header that a shopper opens when they want it. NotiSell puts recommendations inside that feed. NotiPop is the only one that arrives on its own, timed rather than waiting.
Between them they cover the three moments that matter on a catalogue like this one: browsing, choosing, and the last second before checkout.
WHAT CHANGED
How the campaigns actually run
There is no control group here, so nothing on this page claims a lift. What follows is how the account is set up: where each module sits, and what it offers.
Placement
- NotiFeed lives behind a bell in the site header and is available on every template, so nothing covers the page and the messages wait until a shopper opens them.
- NotiSell recommendations run inside that feed, which is how a second brush size or an artist set reaches someone who arrived for one product.
- NotiPop is the only timed module. It fires once, late in the visit, and carries a single add-on rather than a general offer.
Offer and audience
- The offers are bundles Zibra already sells. The best-performing recommendation is the three-set artist bundle
- the best-performing pop is a Speed Drop add-on.
- Nothing here discounts the catalogue broadly. Discounts given across the whole period came to $344.05, against $3,103.39 of attributed revenue.
- NotiEmail is installed and its form has been shown, but capture is not live yet, so the welcome-offer channel is still to come.
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