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CASE STUDY
Three modules on one storefront,
and what each one was worth
Zibra runs NotiFeed, NotiSell and NotiPop together on the same storefront. These are the account totals since launch rather than a controlled test, and every figure is taken straight from the dashboard.
enjoyzibra.com (opens in a new tab)
RESULTS
Three modules, three different jobs
All three run on the same storefront and are attributed the same way: a purchase of items added to cart within a few hours of a click. What separates them is how often they get clicked, and what the basket looks like afterwards.
- $3,517
- Attributed revenue
- $11.05
- Per NotiPop click
Across 81 orders since launch, at an average order value of $43. NotiFeed took 50.8 percent of it, NotiSell 37.6 percent and NotiPop 11.6 percent.
Against $1.73 per NotiFeed click and $1.51 per NotiSell click.
NotiPop earned $409 from 37 clicks, so that per-click figure rests on a small sample and is not a forecast. Separately, $7,264 of value was added to carts and never bought, which Atomato reports as abandoned rather than dropping it. Attributed revenue is 32.62 percent of the two combined.
SINCE LAUNCH ON ATOMATO
What the account did overall
Every campaign on the account, from the first message live to 2 October. The last 60 days alone brought in $2,948, up 417.7 percent on the 60 days before them, a stretch that began before launch.
- 24,739
- Impressions
- 7.85%
- Click rate
- 12,691
- Engagements
- 8,378
- Hovers
- $3,517
- Attributed revenue
- $43
- Average order value
- 32.62%
- Recovery rate
- 32.69%
- Interaction rate
Messages shown across every campaign.
1,941 clicks.
Clicks, hovers and dismissals.
Counted separately from clicks.
Across 81 orders.
Above the $35 free-shipping line.
Of $10,781 attributed and abandoned.
Repeat engagement rate 36.29%.
Revenue by module
All three display modules run on the same storefront, attributed the same way.
- $1,787
- NotiFeed
- $1,322
- NotiSell
- $409
- NotiPop
50.8% · 1,031 clicks · AOV $36
37.6% · 873 clicks · avg upsell $53
11.6% · 37 clicks · AOV $58
Campaigns live since late June 2026. Attributed revenue counts purchases of items added to cart within six hours of a click to a product, collection or search page, or three hours for other store pages. NotiEmail has no attributed revenue yet, so it does not appear here. All figures are USD.
Atomato gives us a smarter way to engage shoppers without interrupting their experience
THE PROBLEM
A $12.95 brush
and a $35 shipping line
Zibra sells paintbrushes, and most of them cost between five and twenty dollars. Shoppers arrive for one brush, usually the exact one they came to find, and a single brush does not reach the thirty-five dollars that earns free shipping.
The catalogue is full of things worth adding, such as a second size, an artist set, a Speed Drop or a cleaning comb, but a shopper who lands on one product page never meets any of them.
The bundles already existed on the site. What was missing was a way to put the right one in front of someone while they were already buying, without a popup competing with the page for the whole visit.
WHAT THEY SHIPPED
Three modules, each aimed
at a different moment
Atomato went live in late June with NotiFeed, NotiSell and NotiPop running together. NotiEmail is installed as well.
NotiFeed is the standing channel: a bell in the header that a shopper opens when they want it. NotiSell puts recommendations inside that feed. NotiPop is the only one that arrives on its own, timed rather than waiting.
Between them they cover the three moments that matter on a catalogue like this one: browsing, choosing, and the last second before checkout.
WHAT CHANGED
How the campaigns actually run
There is no control group here, so nothing on this page claims a lift. What follows is how the account is set up: where each module sits, and what it offers.
Placement
- NotiFeed lives behind a bell in the site header and is available on every template, so nothing covers the page and the messages wait until a shopper opens them.
- NotiSell recommendations run inside that feed, which is how a second brush size or an artist set reaches someone who arrived for one product.
- NotiPop is the only timed module. It fires once, late in the visit, and carries a single add-on rather than a general offer.
Offer and audience
- The offers are bundles Zibra already sells. The best-performing recommendation is the three-set artist bundle
- the best-performing pop is a Speed Drop add-on.
- Nothing here discounts the catalogue broadly. Discounts given across the whole period came to $335, against $3,517 of attributed revenue.
- NotiEmail is installed, and a welcome offer is the next channel to add.
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