Questions merchants ask
before they install Atomato

No. Atomato installs from the Shopify App Store and adds itself to your store through a theme app embed that you switch on and save in the theme editor, so there's no theme code to edit. A three-step setup guide inside the app takes you from choosing a plan to picking your first campaign type.

Your page doesn't wait for Atomato's main script. With your page, the app embed adds a small stylesheet for the bell and the NotiPop Sticky alert tab, plus a short loader. Once the browser has read the page, the loader fetches the main script and full stylesheet in the background, and Atomato asks your store for the campaigns that match the page.

The feed, the floating bell and NotiPop messages render in their own layer, and Atomato doesn't edit your theme's files. We don't publish speed figures, so the best check is to test your own store with the app embed on and off.

Yes, if your theme supports app embeds, as Online Store 2.0 and vintage themes do. You switch Atomato on under App embeds in the theme editor, so you don't need to edit your theme's code.

With Display in header, the bell goes where you point it with Choose bell placement. Otherwise it uses a built-in spot for more than 60 themes, including Dawn, Horizon, Impulse, Prestige, Symmetry and Warehouse, and renamed copies keep that spot. If neither finds a match, the bell goes just before the first cart icon, cart link or header menu item on the page. If your header has no room, choose Floating icon. See how the bell finds your header.

App embeds are saved per theme, so before you publish a new theme, switch the Atomato embed on in it and click Save. Your campaigns, styling and custom CSS are saved in Atomato, not in the theme, so there is nothing to rebuild. If the new header is different, check where the bell sits and pick its spot again.

Yes. The bell, the feed, NotiPop messages and signup forms all adapt to phone screens, and you can set the bell and feed separately for mobile. Device rules are on every plan, so you can show a campaign only on mobile or only on desktop.

No. Atomato shows only on the pages of your Online Store theme, so nothing from it appears on Shopify checkout, on POS devices or on storefronts built with Hydrogen or another headless setup. NotiSell discounts, on Scale and Enterprise+, still apply at checkout, and online orders can still be credited to the campaigns shoppers clicked.

Yes. Colors, corner roundness and custom CSS work on every plan, including Starter. Scale and Enterprise+ add your own font and bell icon and remove the Powered by Atomato line, as Change how the feed and bell look explains.

Yes. Every NotiFeed, NotiPop, NotiSell and NotiEmail campaign has Preview on desktop and Preview on mobile buttons that open a copy of your home page with your unsaved changes. Signups and add to cart are simulated there, so nothing is recorded in your store or your analytics.

Yes. Atomato works alongside the popup, email and SMS apps you already use, and it doesn't switch off, change or hide any other app. If your popup uses the same part of the screen, you can move or delay NotiPop messages so the two don't show at the same moment.

Yes, on Enterprise+: NotiEmail and NotiSMS signups in the feed go to the Klaviyo list you choose, with a profile property that carries the campaign's ID. Your Klaviyo flows, and any popup you already run, keep running as they do today. You connect Klaviyo from Integrations in Atomato.

Email signups can go to Klaviyo, Mailchimp, Omnisend or Drip, and SMS signups to Klaviyo, or to Mailchimp when the email step also uses Mailchimp. SKIO is the fifth live integration, and others such as Attentive, Postscript and Recharge are listed as coming soon. Integrations come with NotiEmail and NotiSMS on Enterprise+, and the integrations overview covers what each one does.

No. On Enterprise+, NotiEmail and NotiSMS collect signups on your store and pass each contact to the platform you connected, where your emails, texts and flows keep running. Atomato keeps no list of signups, only counts for reporting, and what it sends to your platform is listed field by field.

On Enterprise+, Atomato connects to SKIO, so NotiFeed and NotiPop messages can target subscribers by renewal date, subscription cycles, days since cancel, active subscription or loyalty points. SKIO rules only reach shoppers signed in to their customer account. Recharge is listed in the app as coming soon.

Yes, on every plan. You can show a message to Shopify customer segments, to customers you pick, or only to shoppers who are or aren't signed in. Segments only match shoppers who are signed in, as Show a campaign to specific customers or segments explains.

Translations are on Scale and Enterprise+: you give each NotiFeed, NotiPop, NotiSell and NotiEmail campaign its own text in every language your store has in Shopify, typing each translation yourself. NotiSell shows prices in the currency of the shopper's market, and cart value rules use the cart total in the shopper's currency without converting it. See how Atomato handles languages and currencies.

Starter is the free plan, with no card required. It runs one active NotiFeed campaign and one active NotiPop campaign with one message each, plus Theme Launcher, targeting rules, customer segments and basic analytics with revenue attribution. Your feed shows the default bell icon and a Powered by Atomato line, as Atomato plans and pricing sets out.

Scale and Enterprise+ include a free trial of up to 14 days, counted from the day you first install Atomato rather than the day you choose a plan. Choose a paid plan 14 or more days after installing and there is no trial, and changing plans doesn't start a new one. If you move to Starter or uninstall before the trial ends, you are not charged.

Scale is $49.99 a month or $479.90 a year, and Enterprise+ is $69.99 a month or $671.90 a year, so paying yearly costs 20% less than twelve monthly payments. Charges come through Shopify in US dollars and appear on your Shopify bill with your other apps, as Find your billing history and invoices explains.

Scale adds unlimited campaigns with up to six messages each, scheduling, NotiSell product recommendations, translations, your own font and bell icon, no Atomato branding and full engagement analytics. Enterprise+ adds NotiEmail and NotiSMS signups, discount codes with redemption analytics, integrations, SKIO targeting, priority support and dedicated onboarding and campaign setup. See Atomato plans and pricing for the full list.

Starter is free, and Scale and Enterprise+ are a fixed monthly or yearly price on your Shopify bill, with no charges based on traffic, impressions, signups or orders. No plan limits your traffic, sessions or impressions. Plans differ in the features they include and in how many campaigns can run at once: Starter runs one NotiFeed and one NotiPop campaign at a time, and Scale and Enterprise+ have unlimited campaigns.

Yes, from the Billing page in Atomato. Upgrades are approved on Shopify's confirmation page, and the new features are available as soon as Shopify confirms. If you move to Starter, campaigns over its limits are set to draft rather than deleted, as Change your plan explains.

Yes. Multi-store, agency and committed volume pricing is on the Custom plan, which includes everything in Enterprise+. Contact the Atomato team to scope it.

On every plan, a shopper has to click a NotiFeed, NotiPop or NotiSell message, add products to cart within a window and check out in the same browser within 30 days. The window is 6 hours after a click to a product, collection or search page or on a NotiSell product button, and 3 hours after a NotiFeed or NotiPop click to any other page on your store. Only the products added in that window count, at their checkout price, and a message that is only seen earns nothing, as How Atomato attributes revenue to your campaigns explains.

NotiEmail is measured through signups and discount codes rather than clicks: emails and SMS captured, codes issued and redeemed, and revenue from orders that used a unique code. That code revenue is the full order total, counted separately from click revenue, so one order can be credited both ways. The NotiEmail tab is on Enterprise+, as Track NotiEmail signups and discount code redemptions explains.

Each tool counts sales by its own rules, and because Atomato works alongside your other tools, one order can be credited in several of them, so don't add their totals together. Atomato counts the items added after a click rather than whole orders, dates them by the click in UTC, and doesn't subtract later refunds or returns. See Why Atomato numbers differ from Shopify and other tools.

Starter shows impressions, clicks and attributed revenue. Scale adds hovers, dismissals, engagement rates, funnels, per-message results and the NotiSell tab, and Enterprise+ adds the NotiEmail tab. Hovers and dismissals are only recorded on a paid plan, so they stay empty for dates before an upgrade, as Read the Analytics page in Atomato explains.

Impressions, clicks and other engagement numbers update every 6 hours (UTC), while attributed revenue is current each time you open a report. Refresh analytics brings in the latest engagement numbers on demand, once every 30 minutes on Scale and every 10 minutes on Enterprise+. Reports look back up to 180 days, as When Atomato analytics update, and how to refresh them explains.

Atomato has no built-in A/B testing, so it can't split shoppers between two versions of a message. You can duplicate a campaign as a draft, change one thing and run the two versions one after the other, then compare each campaign's results. On Scale and Enterprise+ you can schedule the second version to start when the first ends, and on Starter you switch them by hand.

Atomato records how shoppers use your messages, such as impressions and clicks with the campaign and device, but no customer ID, name, email or phone number. After a click, it records the products added to cart and the order, with the customer ID of shoppers who are signed in, while signup emails and phone numbers go to your connected platform. The help center lists every item Atomato collects, including the notes it keeps in the shopper's browser.

Shopify decides when Atomato's pixel runs, based on each shopper's privacy choices: when it doesn't run, messages still show but that visit's message activity doesn't reach your analytics. The script that shows messages runs for every shopper and keeps a few notes in local and session storage, and Atomato's code doesn't write cookies itself. Whether your consent banner should cover that is your decision, and How Atomato works with Shopify's customer privacy settings lists what it keeps in the shopper's browser.

Atomato asks Shopify for 26 access scopes, such as write_themes so Theme Launcher can publish the theme you pick and read_orders to report NotiSell orders. When you install it, it adds its web pixel, five customer segments whose names start with Atomato and a Storefront API token your store uses to load NotiSell product cards. Each scope is listed by the feature that uses it.

The bell, feed and messages stop showing, any paid subscription ends, and message content stored in your Shopify store may be removed straight away, so don't count on getting campaigns back by reinstalling. Atomato deletes your campaign records, analytics and settings once Shopify asks it to erase your store's data, usually 48 hours after you uninstall. Customer segments, order tags, uploaded images and signup discount codes stay in your Shopify store, and contacts stay in your email platform, so check what to remove after you uninstall.

When you act on a customer's privacy request in Shopify, Shopify passes it to Atomato. An erasure request deletes the revenue records and SKIO data Atomato holds under that customer's ID. For a data request, Atomato's team emails you the records it holds under that customer's ID within 30 days. See What happens when a customer asks Shopify for their data or to be erased.

Yes. Atomato's Data Processing Agreement is part of its terms and applies automatically where the GDPR, UK GDPR, Swiss data protection law or US state privacy laws apply, so there is nothing to sign. It covers how Atomato handles your customers' data, its subprocessors and the transfer clauses for the EU, UK and Switzerland.

Click Contact support in the app, use the contact page or email support@atomato.co. The team answers Monday to Friday, 9 AM to 5 PM Pacific Time, and Enterprise+ includes priority support. See Get help from the Atomato team.

Every walkthrough video in the app links to free setup assistance through the contact page, and Enterprise+ adds dedicated onboarding and campaign setup. In the app, you build campaigns from goals and ready-made templates, as Create your first campaign shows.

Yes. The store owner gives each staff account, or the collaborator account an agency uses, access to Atomato under Settings > Users in the Shopify admin. Atomato has no roles of its own, so anyone with access can use every part your plan includes, and only the Billing page and the first setup step need Shopify's Manage app billing permission, as Set up Atomato for a team or agency explains.

The Atomato app in your Shopify admin is in English. The messages shoppers see are a separate matter: on Scale and Enterprise+, you can translate your campaigns into every language your store has in Shopify.