BLACK FRIDAY CYBER MONDAY
Plan your BFCM on-site messages
before, during and after the sale
Find the Atomato templates for each phase of the sale and the plan each one needs, then schedule your sale theme to go live and switch back. Atomato works alongside the popup, email and SMS tools you already use.
BFCM 2026: Black Friday is 27 November and Cyber Monday is 30 November.
Create campaign in Atomato. Each template on this page sits under one of these four goals, and Theme Launcher sits below them under Store tools.
THE PLAN
From early signups to the switch back
Set things up in the weeks before the sale, let your schedule start and stop it, then put your everyday store back when it ends.
TEMPLATES BY PHASE
Which templates to use before, during and after
Start each campaign from a template in Create campaign. Template names match the app, and each step says the plan it needs. Atomato doesn't create discount codes for NotiFeed or NotiPop messages, so set up each discount in Shopify and replace the sample code with your own.
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Before
A week or two before the sale
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Build an early access list
Enterprise+Find these under Grow my email & SMS list, and click NotiSMS for Product Drop Text Alert. Remove the Cart value rule VIP List Signup comes with, or the signup won't show.
Templates:VIP List SignupNew Drop AlertProduct Drop Text Alert
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Give VIP customers a head start
Every planMember-Only Offer, under Promote a sale or launch, comes set to the Atomato segment for customers you tag VIP, so only signed-in VIPs see the early offer. Point its button at your sale collection.
Templates:Member-Only Offer
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During
Black Friday to Cyber Monday
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Announce the sale in the feed
Every planUrgent Offer suits a flash sale, Holiday Announcement seasonal deals and Spend More, Get More a spend threshold. Point each button at your sale collection. Several messages per campaign need Scale or above.
Templates:Urgent OfferHoliday AnnouncementSpend More, Get More
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Add one timely NotiPop
Every planFind these under Encourage shoppers to take action and link them to the sale collection. A Page URL rule such as Contains /collections/ keeps the message to collection pages.
Templates:Sitewide PromoWeekend Flash Sale
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Recommend products to add
Scale and aboveFind these under Increase order value. NotiSell shows up to six products in the feed that shoppers can add to cart from the message. Bestseller Spotlight comes with a 10% automatic discount turned on, so change it to your sale offer or turn it off.
Templates:Bestseller SpotlightTrending Right Now
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After
After Cyber Monday
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Shipping news and follow-up
Every planPost shipping delays or holiday cutoffs with Holiday Announcement in the feed or the Shipping Update NotiPop. On Enterprise+, Order Reminder SMS invites shoppers to get reminders or updates by text, which your SMS platform sends.
Templates:Holiday AnnouncementShipping UpdateOrder Reminder SMS
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SET IT UP
Guides for each step
of your sale plan
The tip sheet helps you decide which messages to run and when. The help articles walk through each setup on this page, step by step.
- Read the BFCM tip sheet8 ways to sequence on-site messages without losing shoppers
- See Theme LauncherLaunch your sale theme on time and switch back when it ends
- Promote a sale or product launch with AtomatoThe full setup, from signups before the sale to wrapping up after it
- Schedule a campaign to start and endStart and end dates on the Schedule tab, on Scale and above
- Grow your email and SMS listSignup templates and settings for the weeks before, on Enterprise+
- Preview a campaign before it goes liveCheck each message on desktop and mobile before the sale
Times on the Schedule tab and in Theme Launcher use the time zone of the device you schedule from, not your store's, so check them before the sale.
FAQ
Questions about BFCM in Atomato
Short answers on plans, timing, themes, discounts and what to do when the sale ends.
Which plan do I need?
NotiFeed, NotiPop and Theme Launcher are on every plan. The free Starter plan runs one active NotiFeed campaign and one active NotiPop campaign, with one message each. Scale adds NotiSell, unlimited campaigns, up to six messages in each NotiFeed or NotiPop campaign, and start and end dates for your campaigns. Enterprise+ adds NotiEmail and NotiSMS signups. Scale and Enterprise+ include a free trial of up to 14 days, counted from the day you first install Atomato. See pricing for the details.
When should I start setting up?
Run any signup a week or two before the sale, so your email or SMS platform has people to message on the day. Build and preview your sale campaigns a few days early, on any plan. On the free Starter plan, Atomato won't save a second NotiFeed or NotiPop campaign while one of that type is active, even as a draft, so plan which one runs when. See promote a sale or product launch with Atomato.
Can my campaigns start and stop on their own?
Yes, on Scale and Enterprise+. Set a start and end on each campaign's Schedule tab. At the start time it becomes Active, and at the end time it becomes Completed and stops showing. A NotiSell discount is switched off at the same time. Times are in whole hours, in the time zone of the device you schedule from. On the free Starter plan, save the campaign as Active when the sale opens and click Pause campaign on its summary page when it ends. See schedule a campaign to start and end.
How do I switch to my sale theme and back?
Use Theme Launcher, which is on every plan. Get the sale theme ready in Shopify and switch on the Atomato app embed in it, because the embed is saved per theme. Then, in Create campaign, choose Schedule a store update under Store tools, pick the theme and start time, tick Enable theme switching once the event has ended, and choose your everyday theme and an end time. Match the times to your sale campaigns so the theme and messages change together. See schedule a theme switch with Theme Launcher.
Does Atomato create the discount codes?
Not for NotiFeed or NotiPop messages. Set up the discount in Shopify, then replace the sample code and amounts in the template with your own. NotiSell can create an automatic discount for items added from its message, with no code to enter. NotiEmail can show one Shopify code to every subscriber, or create a single-use code for each one.
What should I do after Cyber Monday?
Pause any offer campaign that has no end time, so shoppers don't see expired deals. Pause or end campaigns rather than deleting them, because deleting also removes their analytics. Check each campaign's summary page for its results, and see how a campaign and each message performed. To run the sale again next year, choose Duplicate as draft from the campaign's Edit menu, then update the offer and dates before you save. See pause, end, duplicate or delete a campaign.
Does Atomato replace my popup, email or SMS app?
No. Atomato adds on-site messages and signups to your store and works alongside the popup, email and SMS apps you already use. It doesn't switch off, change or hide any other app. Email signups go to Klaviyo, Mailchimp, Omnisend or Drip, and SMS signups to Klaviyo or Mailchimp. To plan all of them for sale week, read the BFCM tip sheet.
THE MODULES
The modules behind each phase
Every template on this page runs on one of these modules, in the same Atomato app. Each one says which plan it needs.
Ready to plan your BFCM messages?
Install Atomato free, build your campaigns from the templates above and schedule your sale theme. Atomato works alongside the popup, email and SMS tools you already use.
Free plan available. Scale and Enterprise+ include a free trial of up to 14 days, counted from the day you first install Atomato.
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