BLACK FRIDAY CYBER MONDAY

Plan your BFCM on-site messages
before, during and after the sale

Find the Atomato templates for each phase of the sale and the plan each one needs, then schedule your sale theme to go live and switch back. Atomato works alongside the popup, email and SMS tools you already use.

INSTALL FREE ON SHOPIFY

BFCM 2026: Black Friday is 27 November and Cyber Monday is 30 November.

Create campaign in Atomato. Each goal opens its templates.

Create campaign in Atomato. Each template on this page sits under one of these four goals, and Theme Launcher sits below them under Store tools.

THE PLAN

From early signups to the switch back

Set things up in the weeks before the sale, let your schedule start and stop it, then put your everyday store back when it ends.

01

Collect interest early

A week or two before the sale, run a signup in the feed so your email or SMS platform has people to message on the day. Signups use NotiEmail and NotiSMS, on Enterprise+.

02

Build and schedule

Build your sale campaigns a few days early and preview each one on desktop and mobile. On Scale and above, set each start and end on the Schedule tab. Get your sale theme ready with the Atomato app embed on, and schedule it with Theme Launcher on any plan.

03

Go live on Black Friday

At the start time, scheduled campaigns become Active and Theme Launcher publishes your sale theme. On the free Starter plan, save your campaign as Active when the sale opens. Keep the code and end date in the feed, where shoppers can reopen them.

04

Wind down after Cyber Monday

Campaigns with an end time move to Completed and stop showing, and Theme Launcher publishes your everyday theme if you gave it an end time. Pause anything with no end time, then check each campaign's summary page.

TEMPLATES BY PHASE

Which templates to use before, during and after

Start each campaign from a template in Create campaign. Template names match the app, and each step says the plan it needs. Atomato doesn't create discount codes for NotiFeed or NotiPop messages, so set up each discount in Shopify and replace the sample code with your own.

  1. Before

    A week or two before the sale

    • Build an early access list

      Enterprise+

      Find these under Grow my email & SMS list, and click NotiSMS for Product Drop Text Alert. Remove the Cart value rule VIP List Signup comes with, or the signup won't show.

      Templates:VIP List SignupNew Drop AlertProduct Drop Text Alert

    • Give VIP customers a head start

      Every plan

      Member-Only Offer, under Promote a sale or launch, comes set to the Atomato segment for customers you tag VIP, so only signed-in VIPs see the early offer. Point its button at your sale collection.

      Templates:Member-Only Offer

  2. During

    Black Friday to Cyber Monday

    • Announce the sale in the feed

      Every plan

      Urgent Offer suits a flash sale, Holiday Announcement seasonal deals and Spend More, Get More a spend threshold. Point each button at your sale collection. Several messages per campaign need Scale or above.

      Templates:Urgent OfferHoliday AnnouncementSpend More, Get More

    • Add one timely NotiPop

      Every plan

      Find these under Encourage shoppers to take action and link them to the sale collection. A Page URL rule such as Contains /collections/ keeps the message to collection pages.

      Templates:Sitewide PromoWeekend Flash Sale

    • Recommend products to add

      Scale and above

      Find these under Increase order value. NotiSell shows up to six products in the feed that shoppers can add to cart from the message. Bestseller Spotlight comes with a 10% automatic discount turned on, so change it to your sale offer or turn it off.

      Templates:Bestseller SpotlightTrending Right Now

  3. After

    After Cyber Monday

    • Shipping news and follow-up

      Every plan

      Post shipping delays or holiday cutoffs with Holiday Announcement in the feed or the Shipping Update NotiPop. On Enterprise+, Order Reminder SMS invites shoppers to get reminders or updates by text, which your SMS platform sends.

      Templates:Holiday AnnouncementShipping UpdateOrder Reminder SMS

FAQ

Questions about BFCM in Atomato

Short answers on plans, timing, themes, discounts and what to do when the sale ends.

Which plan do I need?

NotiFeed, NotiPop and Theme Launcher are on every plan. The free Starter plan runs one active NotiFeed campaign and one active NotiPop campaign, with one message each. Scale adds NotiSell, unlimited campaigns, up to six messages in each NotiFeed or NotiPop campaign, and start and end dates for your campaigns. Enterprise+ adds NotiEmail and NotiSMS signups. Scale and Enterprise+ include a free trial of up to 14 days, counted from the day you first install Atomato. See pricing for the details.

When should I start setting up?

Run any signup a week or two before the sale, so your email or SMS platform has people to message on the day. Build and preview your sale campaigns a few days early, on any plan. On the free Starter plan, Atomato won't save a second NotiFeed or NotiPop campaign while one of that type is active, even as a draft, so plan which one runs when. See promote a sale or product launch with Atomato.

Can my campaigns start and stop on their own?

Yes, on Scale and Enterprise+. Set a start and end on each campaign's Schedule tab. At the start time it becomes Active, and at the end time it becomes Completed and stops showing. A NotiSell discount is switched off at the same time. Times are in whole hours, in the time zone of the device you schedule from. On the free Starter plan, save the campaign as Active when the sale opens and click Pause campaign on its summary page when it ends. See schedule a campaign to start and end.

How do I switch to my sale theme and back?

Use Theme Launcher, which is on every plan. Get the sale theme ready in Shopify and switch on the Atomato app embed in it, because the embed is saved per theme. Then, in Create campaign, choose Schedule a store update under Store tools, pick the theme and start time, tick Enable theme switching once the event has ended, and choose your everyday theme and an end time. Match the times to your sale campaigns so the theme and messages change together. See schedule a theme switch with Theme Launcher.

Does Atomato create the discount codes?

Not for NotiFeed or NotiPop messages. Set up the discount in Shopify, then replace the sample code and amounts in the template with your own. NotiSell can create an automatic discount for items added from its message, with no code to enter. NotiEmail can show one Shopify code to every subscriber, or create a single-use code for each one.

What should I do after Cyber Monday?

Pause any offer campaign that has no end time, so shoppers don't see expired deals. Pause or end campaigns rather than deleting them, because deleting also removes their analytics. Check each campaign's summary page for its results, and see how a campaign and each message performed. To run the sale again next year, choose Duplicate as draft from the campaign's Edit menu, then update the offer and dates before you save. See pause, end, duplicate or delete a campaign.

Does Atomato replace my popup, email or SMS app?

No. Atomato adds on-site messages and signups to your store and works alongside the popup, email and SMS apps you already use. It doesn't switch off, change or hide any other app. Email signups go to Klaviyo, Mailchimp, Omnisend or Drip, and SMS signups to Klaviyo or Mailchimp. To plan all of them for sale week, read the BFCM tip sheet.

THE MODULES

The modules behind each phase

Every template on this page runs on one of these modules, in the same Atomato app. Each one says which plan it needs.

NotiFeed

A shopper-controlled feed for offers and updates, opened from a bell. On every plan.

Urgent OfferMember-Only OfferHoliday Announcement

NotiPop

A small, non-blocking message shown at the right moment. On every plan.

Sitewide PromoWeekend Flash SaleShipping Update

NotiSell

Recommend products and let shoppers add them to cart from the message. On Scale and above.

Bestseller SpotlightTrending Right NowAdd to cart

NotiEmail

Let shoppers join your email or SMS list from inside the feed, with an optional code after signup. On Enterprise+.

VIP List SignupNew Drop AlertProduct Drop Text Alert

Ready to plan your BFCM messages?

Install Atomato free, build your campaigns from the templates above and schedule your sale theme. Atomato works alongside the popup, email and SMS tools you already use.

INSTALL FREE ON SHOPIFY

Free plan available. Scale and Enterprise+ include a free trial of up to 14 days, counted from the day you first install Atomato.