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ANALYTICS
Track what your messages
lead to.
See impressions, clicks, adds to cart, attributed orders and revenue across your Atomato campaigns, with a clear account of how each result is counted.
WHAT WE COLLECT
See what happens after every message.
Atomato keeps a log of shopper activity in your store and ties eligible activity back to your Shopify orders.
- Impressions When a message was shown to a shopper.
- Hovers When a shopper hovered over a message.
- Clicks When a shopper clicked or opened a message.
- Dismissals When a shopper dismissed the message.
- Adds to cart Products added to the cart after an interaction with a message.
- Orders and codes Paid orders and the discount codes associated with them.
PERFORMANCE OVER TIME
Watch your campaigns
earn, day by day
Pick revenue or orders and see the trend across the whole period, so you know which weeks your messages paid off.
Performance over time
See revenue, orders, or engagement across the selected period.
Total revenue
$44,241.97
From one live store's Atomato dashboard, 29 April to 24 October 2026. The day-by-day line is drawn to show the shape of the period.
STORE RESULTS
Your results
in one glance
Revenue, orders and order value from your messages, next to the discounts you gave and the carts that were started and not finished.
Store and Atomato results
- Atomato revenue
- $27,080.95+57.8%
- Orders
- 866+87.4%
- Average order value
- $56.42+28.2%
- Conversion rate
- 1.79%+0.3pt
Revenue attributed to Atomato in this period.
Orders attributed to an Atomato click or code.
Attributed revenue ÷ attributed orders.
Attributed orders ÷ notification clicks.
Discounts and missed revenue
- Discounts given
- $2,507.87
- Abandoned cart value
- $44,473.58
- Recovery rate
- 37.85%
- Adds to cart
- 2,885
Discounts from NotiSell offers and redeemed NotiEmail codes.
Cart value after an Atomato click that did not convert.
Confirmed revenue ÷ confirmed and abandoned value.
Products added after an Atomato recommendation.
From one live store's Atomato dashboard, as the app shows it.
ENGAGEMENT
See what shoppers do
with every message
Impressions, clicks, hovers and dismissals in one card, with what the engagements are made of.
Engagement
Interactions with NotiFeed, NotiPop, and NotiSell. NotiEmail capture activity appears on its own tab.
- Impressions
- 660,403
- Clicks
- 40,181
- Click rate (CTR)
- 6.08%
- Hovers
- 268,330
- Engagements
- 330,584
Times an Atomato message was shown.
Shoppers who opened a message.
Clicks ÷ impressions.
Shoppers who hovered a message.
Clicks, hovers, and dismissals.
- Hovers268,330 · 81.2%
- Clicks40,181 · 12.2%
- Dismissals22,073 · 6.7%
Repeat engagement rate
42.25%Share of all interactions from repeat shoppers.
Shopper interaction rate
28.91%Unique shoppers who interacted ÷ unique shoppers who saw a message.
Engagement score
13.33A score from 0 to 100 based on clicks, interactions, and dismissals.
Dismiss rate
3.34%Dismissals ÷ messages shown.
From one live store's Atomato dashboard, as the app shows it. Engagements are clicks, hovers and dismissals.
WHERE THE REVENUE CAME FROM
See which module
earned what
Every module's attributed revenue and its share of the total, side by side, so you know where to put your next campaign.
Where the revenue came from
See each feature's share of attributed revenue and its top performer.
- This period
- Last period
From one live store's Atomato dashboard, as the app shows it. Click-attributed revenue totals $27,080.95. The lighter bar is the previous period.
EMAIL AND SMS CAPTURE
Follow every signup
from form to code to order
See how many emails and phone numbers you collect, how many discount codes go out and how many come back as orders.
NotiEmail performance
Contacts captured and revenue from their discount codes.
- Revenue from codes
- $25,629.66
- Orders
- 386
- Average order value
- $66.40
- Emails captured
- 2,902
- SMS captured
- 1,657
Revenue from orders that used an Atomato capture code.
Orders where an Atomato capture code was redeemed.
Code revenue ÷ redeemed orders.
Valid, deduplicated addresses.
57.1% of signups opted in to SMS as well as email.
How revenue is counted
Atomato credits revenue when a captured contact uses their unique discount code, even if they buy later.
Discount codes
Each valid submission gets a unique code. The median redemption time is 8 minutes.
Discount impact
- Discount cost
- $2,507.87
- Net revenue
- $23,121.79
- Average discount
- $6.50
- Revenue return
- 10x
Total discount given on redeemed orders.
Code revenue minus discount cost.
Discount cost ÷ codes redeemed.
Code revenue ÷ discount cost.
From one live store's Atomato dashboard, as the app shows it.
CAPTURE FUNNEL
Follow a shopper from
form to signup
See how many shoppers see your form, open it and leave an email or phone number, with each rate against the step before.
Capture funnel
Follow a shopper from seeing the form to submitting email or SMS. Each rate compares with the previous step.
- Forms shown65,425
- Form opened9,75114.9% of forms shown
- Email submitted2,90229.8% of forms opened
- SMS submitted1,65757.1% of emails submitted
- Reached this step
- Dropped off before the next step
From one live store's Atomato dashboard, as the app shows it.
WHAT TO DO NEXT
Let the data decide
what you try next.
Atomato shows the gaps in the campaigns you are already running and points you at the matching templates, so you can decide what is worth launching next.
- Grow your email or SMS listNo active signup campaign yet.
- Nudge shoppers with items in their cartUse cart activity and exit intent to show a message before they leave.
- Launch a NotiFeed campaignNo active NotiFeed campaign yet.
- Add product recommendationsUse NotiSell to recommend relevant products while shoppers browse.
Core analytics and revenue attribution are included on Starter (Free). Paid plans add repeat engagement, interaction rate and the engagement index.
GUIDES
Read your results step by step
- Read the Analytics page in AtomatoA tour of the Summary and module tabs, date ranges, period comparisons and what each plan shows.
- How Atomato attributes revenue to your campaignsWhat starts the window, which items count, and how direct, assisted and abandoned value are worked out.
- What impressions, clicks, hovers and dismissals meanWhen each one is recorded, and how the rates built on them are calculated.
- When Atomato analytics updateWhat updates every six hours, what is current on each load, and how Refresh analytics works.
- Why Atomato numbers differ from Shopify and other toolsHow each tool counts orders, and how to compare them fairly.
- See how a campaign and each message performedOpen a campaign's summary, rank its messages and look back at deleted versions.
FAQ
Questions about Atomato analytics
Short answers on tabs, plans, update times and revenue.
What does each tab on the Analytics page show?
The Summary tab puts store results, revenue by module and performance over time in one view, and splits impressions, clicks and hovers between shoppers signed in to a customer account and everyone else. Each module has its own tab: NotiFeed and NotiPop show revenue, clicks and engagements, the NotiSell tab adds a recommendation funnel, basket impact and breakdowns by feed slot, purchase type and recommendation method, and the NotiEmail tab shows the capture funnel and the codes issued and redeemed. See Read the Analytics page in Atomato.
Which reports come with each plan?
Every plan, including the free Starter plan, shows impressions, clicks and attributed revenue. Scale adds hovers, dismissals, engagement rates, funnels, results for each message, the NotiSell tab and Refresh analytics, and Enterprise+ adds the NotiEmail tab. Hovers and dismissals are only recorded while your store is on a paid plan, so they stay empty for dates before an upgrade. Compare plans.
How often do the numbers update?
Impressions, clicks, hovers, dismissals and email and SMS captures update every six hours (UTC). Attributed revenue, orders and abandoned cart value are current each time you open a report. On Scale, Refresh analytics brings in the latest numbers once every 30 minutes, and on Enterprise+ once every 10 minutes. Activity in your theme editor and in Atomato's previews is never counted. See When Atomato analytics update, and how to refresh them.
What are abandoned cart value and recovery rate?
Abandoned cart value is the products added to cart after a click that have no matched order once six hours have passed since the click. It can still become attributed revenue if the shopper checks out in the same browser within 30 days of the click. Recovery rate is confirmed revenue divided by confirmed revenue plus abandoned value. See How Atomato attributes revenue to your campaigns.
Why don't the numbers match Shopify or my email platform?
Each tool counts sales by its own rules, and one order can be credited in several of them, so don't add their totals together. Atomato counts the products added after a click rather than whole orders, dates them by the click in UTC and doesn't subtract refunds or returns. Read Atomato revenue as a share of Total store revenue for the same dates, not as extra sales. See Why Atomato numbers differ from Shopify and other tools.
Ready to show the right message to the right shopper?
Start showing targeted on-site messages without rebuilding your marketing setup. Atomato works alongside your popup, email and SMS tools.
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