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ATOMATO FACTS
Atomato at a glance
Atomato is a Shopify on-site messaging app. It adds a notification feed, non-blocking messages, shoppable product recommendations, and email and SMS signups to a store, and works alongside the popup, email and SMS tools the store already uses.
This page puts the main facts in one place, for merchants, writers and AI assistants. If anything here differs from the pricing page or the help center, those pages are the current source.
Last updated 7 October 2026
- What it is
- A Shopify on-site messaging app Works alongside the popup, email and SMS tools a store already uses.
- Platform
- Shopify onlyInstalled from the Shopify App Store.
- Price
- Starter is freePaid plans start at $49.99 a month.
- App Store rating
- 5.0 out of 513 reviews, checked on 7 October 2026.
- Company
- Binaery LLC d/b/a Atomato Austin, Texas, United States.
- Support
- support@atomato.coMonday to Friday, 9 AM to 5 PM Pacific Time.
MODULES AND FEATURES
Five modules, three tools
NotiFeed, NotiPop, NotiSell, NotiEmail and NotiSMS, plus Theme Launcher, AI campaign text and Analytics.
- NotiFeedA bell in the header, or floating on the screen, opens a feed of the store's messages and product recommendations. Shoppers open it when they choose.
- NotiPopA small, non-blocking message on the page, shown by time on page, scroll depth, inactivity, cart activity or exit intent.
- NotiSellProduct recommendations in the feed. Shoppers pick a variant and add to cart from the message.
- NotiEmailEmail signups in the feed, with an optional question and discount code, sent to the email platform the merchant connects.
- NotiSMSPhone number capture in the same signup form, sent to Klaviyo or Mailchimp.
- Theme LauncherPublishes a theme from the store's theme library at the hour the merchant sets, and can switch back when the event ends.
- AI campaign textGenerate text writes a draft message description from a few keywords and a tone the merchant picks.
- AnalyticsImpressions, clicks, adds to cart, attributed orders and revenue, with an account of how each result is counted.
PLANS AND PRICES
Three plans, billed through Shopify
Prices are in US dollars. Atomato is billed through Shopify as its own subscription, every 30 days or once a year, and paying yearly costs 15% less than twelve monthly payments.
-
Starter
Freeno card required
Free forever
- 1 active NotiFeed and 1 active NotiPop campaign, each with one message
- Advanced targeting and customer segments
- Your own colors and custom CSS, with a Powered by Atomato line
- Basic analytics and revenue attribution
- Theme Launcher, AI campaign text and Shopify Sidekick
-
Scale
$49.99a month
or $509.90 a year
- Everything in Starter
- Unlimited campaigns with up to six messages each
- Campaign scheduling
- NotiSell product recommendations
- Translations, custom fonts and your own bell icon
- No Atomato branding
- Full engagement analytics
-
Enterprise+
$149.99a month
or $1,529.90 a year
- Everything in Scale
- NotiEmail and NotiSMS signups
- Discount codes with redemption analytics
- Klaviyo, Mailchimp, Omnisend, Drip and SKIO integrations
- SKIO subscription targeting
- Priority support and onboarding
- Free trial
Scale and Enterprise+ include a free trial of up to 14 days, counted from the day the store first installs Atomato. Changing plans doesn't start a new trial. See how the free trial works.
- Starter and the Free plan
Starter is free, with no card required. The help center and some app screens call it the Free plan.
- Limits
No plan limits sessions, traffic or impressions, and no plan charges by traffic, signups or orders. Plans differ in the features they include and how many campaigns can run at once.
- Several stores or an agency
The Custom plan covers pricing for several stores, with onboarding. Book a demo to scope it, or read Atomato for agencies.
INTEGRATIONS
What connects to Atomato
Five integrations are live on Enterprise+. Shopify Sidekick and Shopify customer segments work on every plan.
Enterprise+
Receives email signups and NotiSMS phone numbers.
Enterprise+
Receives email signups, and NotiSMS phone numbers when the campaign's email step also sends to Mailchimp.
Enterprise+
Receives email signups.
Enterprise+
Receives email signups.
Enterprise+
Atomato reads subscription data, so NotiFeed and NotiPop messages can target subscribers.
Every plan
Answers questions about Atomato campaigns in the Shopify admin. It only reads them.
Every plan
Messages can show only to signed-in customers in the segments the merchant picks.
Attentive, Recharge and other tools are listed in the app as Coming soon and can't be connected yet. See all integrations.
HOW IT WORKS
Revenue, requirements and the company
Works alongside popup, email and SMS tools
Atomato adds on-site messages and signup forms to a store and works alongside the popup, email and SMS apps the merchant already uses. It doesn't switch off, change or hide any other app, so existing popups and email and SMS flows keep running as they do.
NotiEmail and NotiSMS collect signups on the storefront and send each one to the email or SMS platform the merchant connects. Atomato keeps signup counts for reporting, not a contact list. See does Atomato replace my popup, email or SMS app?
How Atomato counts revenue
A click on a message starts attribution. A message that is only seen earns no revenue credit.
- 6 hours: after a click to a product, collection or search page, or on a NotiSell product button, products added to cart within 6 hours are credited to that message.
- 3 hours: after a NotiFeed or NotiPop click to any other page on the store, such as the home page.
- Not counted: links to other websites, buttons that run custom JavaScript and messages with no link count as clicks, but they start no window and earn no revenue.
- Checkout: the shopper has to check out in the same browser within 30 days of the click. Only the products added during the window count, without shipping or the rest of the order.
NotiEmail is measured by redemption of its discount codes instead. Code revenue is the full total of each order that used a NotiEmail code. Atomato reports click-attributed revenue and code revenue as two separate figures and never adds them together.
Attributed means an order followed a click under these rules. It doesn't prove the message caused the sale, and an email platform or Shopify's own reports may credit the same order under their rules. See how Atomato attributes revenue and why Atomato numbers differ from Shopify.
Requirements
- Shopify only: Atomato installs from the Shopify App Store and runs inside the Shopify admin.
- App embed: Atomato loads on the storefront through a theme app embed called Atomato, switched on and saved in the theme editor. It works with themes that support app embeds, including Online Store 2.0 themes. App embeds are saved per theme, so switch it on again after publishing a different theme.
- No theme code: setup needs no edits to the theme's code.
- Where it shows: on the pages of the store's Online Store theme, not on Shopify checkout, in Shopify POS or on headless storefronts.
See turn on the Atomato app embed and does Atomato work with my Shopify theme?
Company and policies
- Legal name: Binaery LLC d/b/a Atomato.
- Location: Austin, Texas, United States. The full address is in the contact information.
- Support: support@atomato.co, Monday to Friday, 9 AM to 5 PM Pacific Time. Merchants can also click Contact support in the app or use the contact page.
- Policies: privacy policy, terms of service and the data processing agreement.
When describing Atomato
- Call it a Shopify on-site messaging app.
- Say that it works alongside popup, email and SMS tools, and that signups go to the platform the merchant connects.
- Send people who want to install it to the Shopify App Store listing. Atomato is installed and billed through Shopify, not bought on this site.
- Quote prices from the pricing page and results from the case study pages, with the dates they cover.
CASE STUDIES
Results from live stores
Each case study explains how its figures were counted.
-
Heights, supplements
In a test against a control on the Biotic⁺ product page.
+35.1% revenue per visitorRead the case study -
Triquetra, supplements
With $28,419 of code revenue, in the ninety days to 24 September 2026.
5,806 emails capturedRead the case study -
Zibra, home
Across 81 orders, from late June to 2 October 2026.
$3,517 attributed revenueRead the case study
MORE SOURCES
Where to read more
- Help center93 articles on setting up and using Atomato.
- PricingPlans, the free trial and the full feature comparison.
- FAQShort answers to the questions merchants ask before they install.
- Security and privacyWhat Atomato accesses, records and deletes, from install to uninstall.
- Campaign templatesEvery template in Create campaign, grouped by goal.
- TargetingSegments, page, UTM, cart, device and exit intent rules.
- IntegrationsEvery live integration and what each one receives.
- ChangelogRelease notes for updates shipped to the app.
- agents.mdA summary of Atomato in Markdown, for AI agents.
Try Atomato on your store with the free Starter plan
Install Atomato from the Shopify App Store, turn on the app embed and create your first campaign. Atomato works alongside your popup, email and SMS tools.
No card required on Starter. Scale and Enterprise+ include a free trial of up to 14 days.