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CASE STUDY
Heights grew basket size
without interrupting a single shopper
On the Biotic⁺ product page, Heights ran Atomato as a persistent discovery layer against a control. Every headline metric moved, and the bigger baskets came from giving shoppers more to choose from rather than from pushing one product harder.
heights.com (opens in a new tab)
RESULTS
What those lifts added up to
Around 4,000 shoppers saw either the variant or the control. Every rate above moved, and this is what the combined effect was worth.
- +35.1%
- Revenue per visitor
- +£1,514
- Incremental revenue
The clearest measure of total impact. It folds traffic, conversion and basket size into a single number.
Revenue generated during the test window, measured against the control.
Conversion also rose around 20 percent against the control. With roughly 4,000 shoppers split across two groups, that result is directional rather than statistically significant, so we have kept it out of the headline figures.
19 APRIL TO 15 OCTOBER
What the account did overall
Beyond the test on the Biotic⁺ page, across every campaign Heights runs.
- £13,377
- Confirmed revenue
- £10,816
- Code revenue
- 27.90%
- Recovery rate
- 2,964
- Emails captured
- 180,321
- Impressions
- 6.75%
- Click rate
- 58,557
- Engagements
- 14.5%
- Code redemption
From items added to cart within a few hours of feed, popup and recommendation clicks.
From orders where a redeemed NotiEmail code was used.
Of £47,946 confirmed and abandoned.
1,094 also opted in to SMS.
Messages shown across the feed, popups and recommendations.
12,163 clicks.
Clicks, hovers and dismissals.
462 of 3,192 codes.
NotiEmail capture
2,964 emails captured across the storefront, with 3,192 codes issued.
- 2,964
- Emails captured
- 1,094
- Phone numbers captured
- 462
- Codes redeemed
Valid, deduplicated
Through the SMS step
Worth £10,816
19 April to 15 October 2026, all Atomato campaigns. Confirmed revenue counts purchases of items added to cart within six hours of a click to a product, collection or search page, or three hours for other store pages. Code revenue counts orders where a NotiEmail code was redeemed. The two are measured differently and are not added together. Capture activity is reported on its own, so it is not inside the impression and click totals. All figures are GBP.
“It didn’t push customers. It helped them discover,
and that’s what drove the results.”
Shoppers did not often add a product straight from the notification. Instead, the layer led them to explore further, and the decision to buy came later in the session. That is what you want for products that take more thought.
THE PROBLEM
One product,
one decision, one order
Heights had a strong flagship in Biotic⁺. Most shoppers landed on that product page, weighed up a single item, then either checked out or left.
That put a ceiling on three things at once: how much of the catalog anyone ever saw, how many products went into a basket, and how much revenue each visitor could bring in.
In a category where shoppers need time to understand what they are buying, attention is the scarce thing. Heights wanted to show more of the range without taking any of it away from the product being read.
What they shipped
A discovery layer
open for the whole session
A bell in the header, messages written for shoppers and a route to products such as Vitals⁺.
Nothing covered the page and nothing closed on a timer. The layer was there for the whole session, and shoppers opened it whenever they chose to.
That changed the job of the upsell completely. Instead of pushing for a bigger sale, it became a way for shoppers to explore the whole range.
WHAT CHANGED
The basket became wider, not more expensive
The lift did not come from pushing one product harder. It came from shoppers building more complete baskets.
The make-up of the basket
- Products per order rose 8.7 percent.
- The share of multi-product orders rose from 35.6 percent to 41.2 percent.
- Single-product orders fell 5.6 percentage points.
Finding products in the catalog
- Vitals⁺ attachment rose 7.2 percentage points.
- Magnesium attachment rose 8.9 percentage points.
- Purchases of the Sleep and Energy Bundle more than doubled.
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