CASE STUDY
Heights grew basket size
without interrupting a single shopper
On the Biotic product page, Heights ran Atomato as a persistent discovery layer against a control. Every headline metric moved, and the lift came from wider baskets rather than from pushing one product harder.
RESULTS
What those lifts added up to
Around 4,000 shoppers saw either the variant or the control. Every rate above moved, and this is what the combined effect was worth.
- +35.1%
- Revenue per visitor
- +£1,514
- Incremental revenue
The clearest measure of total impact. It folds traffic, conversion and basket size into a single number.
Generated during the test window, against the control.
Conversion also rose around 20 percent against the control. At roughly 4,000 shoppers split across two groups that result is directional rather than statistically significant, so we have kept it out of the headline figures.
THE PROBLEM
One product,
one decision, one order
Heights had a strong flagship in Biotic. Most shoppers landed on that product page, weighed a single item, then either checked out or left.
That put a ceiling on how much of the catalog anyone ever saw, on how many products went into a basket, and on revenue per visitor.
Popups and hard upsells were not the answer. In a category where people need time to understand what they are buying, interrupting the read costs more trust than it earns.
WHAT THEY SHIPPED
A discovery layer
that waits to be opened
A bell in the header, messages written the way customers already think about complementary products, and a path through to items like Vitals.
Nothing covered the page and nothing fired on a timer. The layer stayed available for the whole session, so shoppers opened it when they were ready.
That changed what the upsell was for. It stopped being a conversion tactic and became a way to find the rest of the range.
WHAT CHANGED
The basket got wider, not pricier
The lift did not come from pushing one product harder. It came from shoppers building more complete baskets.
Basket composition
- Products per order rose 8.7 percent.
- Multi-product orders went from 35.6 percent to 41.2 percent.
- Single-product orders fell 5.6 percentage points.
Catalog discovery
- Vitals attachment rose 7.2 percentage points.
- Magnesium rose 8.9 percentage points.
- The Sleep and Energy Bundle more than doubled.
“It didn’t push customers. It helped them discover,
and that’s what drove the results.”
Shoppers rarely added a product straight from the notification. The layer prompted them to look further, and the decision landed later in the session. For higher-consideration products, that is the pattern to expect.
THIRTY DAYS ON ATOMATO
What the account did overall
Beyond the test on the Biotic page, across every campaign Heights runs.
- £5,590.90
- Confirmed revenue
- £11,871.57
- Discount revenue
- 30.22%
- Recovery rate
- 2,303
- Contacts captured
- 110,021
- Impressions
- 15.31%
- Click rate
- 60,269
- Engagements
- 13.94%
- Code redemption
From NotiFeed and NotiPop clicks and NotiSell product page visits.
From redeemed NotiEmail codes.
Of £12,912.50 in abandoned value.
1,669 email and 634 SMS.
Messages shown across every campaign.
16,848 clicks.
Clicks, hovers and dismissals.
258 of 1,851 codes, three minutes to redeem.
NotiSell orders
24 orders, £1,028 in revenue, £42.83 average order value.
- 20
- Vitals+ units sold
- 8
- Biotic+ units sold
- 60
- Vitals+ add to carts
£732.00 in revenue
£296.00 in revenue
49 new and 11 returning shoppers
Last 30 days, all Atomato campaigns. Confirmed revenue counts purchases within six hours of a click. Discount revenue counts orders where a unique NotiEmail code was redeemed, inside a 30 day window. The two are measured differently and are not added together. Both revenue figures are the GBP totals and exclude other currencies.
Add Atomato. Keep the tools you use.
Start showing targeted on-site messages without rebuilding your marketing setup. Atomato works alongside your popup, email and SMS tools.
Five-minute setup. No theme code or developer needed.