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CASE STUDY
A two-step welcome offer,
and what ninety days of it returned
YES runs Atomato email capture with a 10% welcome code, and since 24 September a notification feed beside it. These are account totals, not a controlled test, and every figure is taken straight from the dashboard.
RESULTS
One signup form, one feed, ninety days
Most of this page comes from NotiEmail, the email signup. NotiFeed went live on 24 September, so it has twelve days in this window. NotiSell and NotiPop are not running on this account.
- £16,435
- Revenue from codes
- 43%
- Codes redeemed
Across 757 orders that used a code from the signup, at an average of £22.
757 of the 1,762 unique codes the signup issued were used at checkout.
Each signup gets its own code, so a redeemed code ties the order to the signup, though some of those shoppers might have ordered anyway. Discounts on those orders came to £2,186, which leaves £14,248 after the discount. The signup has been live since 3 July. This window is the ninety days Atomato has revenue attribution for.
THE PROBLEM
A personal purchase,
on a site that explains first
YES makes certified organic intimate care for women: lubricants, a vaginal moisturiser and an intimate wash, sold through its UK store. Shoppers can browse by symptom, and the site has a section on vaginal dryness during menopause.
It is a considered purchase. The site answers questions on ingredients, certification and sensitive skin, so a product can be understood before it goes in the basket.
The welcome offer is built to suit that: easy to decline, and every address it collects goes to the YES list in Klaviyo.
WHAT THEY SHIPPED
A question first,
then the email field
NotiEmail opens with one question, “Ready to unlock 10% off?”, and two buttons, YES and NO, THANKS. Only shoppers who tap YES see the email field, and each signup gets a code of its own.
On 24 September a notification feed joined it, behind a bell that stays closed until a shopper opens it. It holds four evergreen messages: the Starter Set, Subscribe and save 15%, VM Vaginal Moisturiser and WB Water-Based Lubricant.
Each message leads with a reason to look, in the wording YES uses on its products, such as “pH matched, hormone and glycerine free” for VM, and links straight to the product or the range.
THE LAST NINETY DAYS
What the account did overall
Every campaign on the account, 8 July to 5 October.
- 16,307
- Signup forms shown
- 1,256
- Emails captured
- 757
- Codes redeemed
- 7.5x
- Revenue to discount
- £16,435
- Revenue from codes
- £22
- Average code order
- £2,186
- Discounts given
- £1,411
- Feed revenue
Shown to 11,778 shoppers.
Each address counted once, sent to Klaviyo with marketing consent.
Of 1,762 codes issued.
Code revenue against discounts given. Not a measured lift.
Across 757 orders.
Across the 757 orders with a code.
On the orders that used a code.
54 orders in its first twelve days.
The three strongest feed messages
Four feed messages are live, all added on 24 September and aimed at all visitors. These three carry most of the revenue the feed has earned so far.
- £490
- Not sure where to start
- £432
- VM Vaginal Moisturiser
- £270
- Subscribe and save 15%
The Starter Set · 20 orders
19 orders
7 orders
Window is 8 July to 5 October 2026, the ninety days Atomato has revenue attribution for. Code revenue counts orders that used a unique code from the signup. Feed revenue counts purchases within six hours of a feed click. NotiSell and NotiPop are not running on this account. Money is in GBP, rounded to the pound, so sums may differ by £1.
WHAT CHANGED
How the signup and the feed run
There is no control group here, so nothing on this page claims a lift. What follows is how the account is set up: what the signup asks, and what the feed carries.
The signup
- One question comes first, so a shopper who is not interested taps NO, THANKS and keeps browsing. 5,224 of the 16,307 forms shown were opened.
- Each signup gets its own code, so a redeemed code points back to a real signup. A shared code can be passed around, and its orders could come from anywhere.
- Addresses go to the YES list in Klaviyo. Atomato collects the address and shows the code on screen, and any email that follows is sent from Klaviyo.
The feed
- The bell stays closed until a shopper opens it, so nothing gets in the way of someone who is still reading.
- Two messages point to a single product, VM and WB. The other two offer a way in: the Starter Set for anyone unsure where to begin, and 15% off by subscription.
- In its first twelve days the feed recorded 253 clicks and 208 adds to cart, with 54 orders placed within six hours of a click.
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