How to decide who sees an on-site campaign

Decide the audience before the copy

Most campaigns get written the other way around. Someone has an offer, writes the message, then asks who should see it. As a result, the copy has to work for everyone, which usually means it does not speak to anyone specifically.

Turning it around does not cost you anything. Name the shopper first, in one sentence, then write to that person. A message targeted at someone who has bought twice reads differently from one aimed at a newcomer, and either one is better than a message written for both at once.

Three questions worth answering first

Where are they in the visit? A shopper who just arrived and a shopper who has been on a product page for two minutes are not in the same situation. NotiPop can react to that directly: it triggers on time on page, scroll depth, inactivity, exit intent, or cart activity. Choose the trigger that matches the moment you are writing for, rather than firing everything on page load.

What have they already told you? If someone has already given you their email through NotiEmail (on the Enterprise+ plan), asking for it again is noise. Build the next step into the same NotiEmail flow instead, such as an SMS opt-in right after the email, since Atomato does not target other campaigns by signup status. Capture works best as a sequence, not a repeated request.

Do they need to act immediately? Not every message needs a trigger. Store updates, launches, shipping notes, and educational content can sit in NotiFeed and wait. They stay behind the bell until the shopper chooses to open it, which suits anything useful but not urgent.

Match the surface to the job

The two on-site surfaces do different work. NotiFeed is a message hub in your header, and it suits anything a shopper might want to come back to. NotiPop is a small on-page message tied to a particular moment in the visit. A launch announcement belongs in the feed. A note about a cart left untouched belongs in NotiPop. Mixing the two up can make a well-written campaign underperform.

Start narrow

A campaign scoped to one clear group is easier to write, easier to read, and far easier to learn from. Scale and Enterprise+ include unlimited campaigns, so running two focused campaigns instead of one broad one costs you nothing extra. The Free plan allows one active NotiFeed campaign and one active NotiPop campaign. When you review the results, you will know what each number refers to. That is worth more than reach.

You can set this up with Atomato on the Shopify App Store, and there is more detail at atomato.co.