How to decide who sees a campaign
Targeting is the difference between a message a shopper wants and a message they scroll past. Here is how to think about who each campaign is for, before you write it.
Decide the audience before the copy
Most campaigns get written the other way round. Someone has an offer, writes the message, and then asks who should see it. The result is copy that has to work for everyone, which usually means it speaks to no one in particular.
Turning that round costs nothing. Name the shopper first, in one sentence, then write to that person. A message aimed at someone who has already bought twice reads differently from one aimed at a first visit, and both read better than one written for both at once.
Three questions worth answering first
Where are they in the visit
A shopper who has just landed and a shopper who has been reading a product page for two minutes are in different places. NotiPop can respond to that directly: it fires on time on page, scroll depth, inactivity, exit intent or cart activity. Pick the trigger that matches the moment you are describing, rather than firing everything on page load.
What have they already told you
If someone has given you their email through NotiEmail, asking for it again is noise. Move them on to the next thing instead, whether that is an SMS opt-in or a product recommendation. Capture works best as a sequence, not a repeated request.
Do they need to act now
Not every message needs a trigger. Store updates, launches, shipping notes and education can sit in the NotiFeed and wait. The bell keeps them available until the shopper opens it, which suits anything that is useful but not urgent.
Match the surface to the job
The two on-site surfaces do different work.
- NotiFeed is a message hub in your header. It suits anything a shopper might want to come back to.
- NotiPop is a small in-place message for a specific moment in the visit.
A launch announcement belongs in the feed. A note about a cart that has been sitting untouched belongs in a toast. Putting each in the other place is the most common reason a well-written campaign underperforms.
Start narrow
A campaign scoped to one clear group is easier to write, easier to read and far easier to learn from. Plans are limited by how many campaigns run at once rather than by traffic or messages sent, so running two focused campaigns instead of one broad one does not cost you anything beyond a campaign slot.
When you review the results, you will know what the number refers to. That is worth more than reach.
Add Atomato. Keep the tools you use.
Start showing targeted on-site messages without rebuilding your marketing setup. Atomato works alongside your popup, email and SMS tools.
Five-minute setup. No theme code or developer needed.