10 on-site campaigns worth running on your store

One of the most common setups in Shopify stores is a single on-site campaign: a popup asking for an email. That popup has a job, and it can keep doing it. The real issue comes after that. Every additional message a store wants to send (a restock, a drop, a shipping threshold, a reminder) ends up competing for the same overlay, and shoppers start closing everything on sight.

A notification feed is a different surface. Atomato adds a bell next to your existing popup, and shoppers open the feed when they want to. Messages sit there and do not interrupt. On Scale and Enterprise+, that means you can run several campaigns at once without stacking more overlays on the storefront. Free allows one active NotiFeed and one active NotiPop campaign. Atomato isn't an email or SMS platform. It's the on-site place where these messages live.

Here are ten campaigns worth running, and how each behaves in a feed.

Ten campaigns worth running

1. Restock alerts. When a sold-out product comes back, put the notice in the feed with the product image and a direct link. Shoppers who were waiting for that item check the bell and find it. Nothing has to interrupt anyone who was not waiting.

2. New drop announcements. A launch usually gets one homepage banner and one email. A feed card gives it a third place to live, and it stays there for the shopper who arrives two days later. Keep the card short: what dropped, one line about it, a link to the collection.

3. Free-shipping progress. Tell a shopper what the threshold is while their cart is below it. The message is only useful while it is true, and a feed card can carry it without pushing an overlay in front of the cart. Pair it with a link back to the cart so the next step is obvious.

4. Free-gift threshold. Same mechanic, different reward. If spending a certain amount adds a gift, say so plainly and name the gift. Shoppers respond better when the item is specific rather than described as a surprise.

5. Bestseller or recommendation with add to cart. A NotiSell card (Scale and Enterprise+) can carry up to six products with an add-to-cart button, so a shopper who likes what they see can add it without opening the product page first. Use it for a genuine bestseller or a complement to something already in the cart, not for a random product.

6. Cart reminder. When a shopper leaves items in the cart and keeps browsing, a feed card can remind them without another overlay, and it does not depend on having their email address. It is on-site, so it reaches shoppers you could never message otherwise.

7. Signed-in customer offer. A customer who has bought before does not need the same introduction twice. Put their offer in the feed, set to Customers (signed in) or a Shopify customer segment, rather than firing another overlay at them. They already know the store, so give them a reason to complete a purchase and let them open the offer on their own terms.

8. Email or SMS signup inside the feed. Your popup still collects the bulk of signups. A NotiEmail signup card in the feed (Enterprise+) catches the shopper who dismissed the popup on the first visit and warmed up later. Same ask, different moment, no second overlay.

9. Segment or VIP restock. Some restocks only matter to part of your audience: a size run, a subscriber-only colorway, a repeat-purchase item. Target the card to a Shopify customer segment so it appears for that group while they are signed in, instead of broadcasting it to everyone. Fewer, more relevant cards keep the bell worth opening.

10. Review or post-purchase nudge. After an order, a card targeted to a Shopify customer segment of past buyers can ask for a review, point to care instructions, or suggest the refill. It reaches them the next time they visit the store signed in, which is often exactly when they are most willing to act.

How to sequence them

Running ten campaigns does not mean showing ten cards to one shopper. Pick two or three that match where each shopper is. A shopper who isn't signed in (Visitors (not signed in)) sees the drop and the signup card. A shopper with items in the cart sees shipping progress and the cart reminder, through cart rules. A signed-in past customer in a Shopify segment sees the restock and the review request. Atomato can't tell first-time from returning visitors, only signed-in customers from shoppers who aren't signed in. The feed quietly holds the rest.

Write each card the way you would write a text to a customer. One idea, a clear link, no filler. If a card cannot say what it wants in two lines, it probably belongs on a page instead.

What to watch

Two things tell you whether the feed is earning its place: how often shoppers open the bell, and what they do after they open it. If opens fall off, there are too many cards or the cards are not specific enough. Retire campaigns that no longer apply (a drop from last season, a threshold you changed) so the feed stays current.

None of this replaces your popup or your email program. It gives the messages that fit neither one a home on the storefront, where shoppers can find them when they are ready. If you want to try these campaigns on your store, Atomato is on the Shopify App Store, and there is more on how the feed works at atomato.co.