Keep the popup. Add a storefront notification feed

Many retailers already use a popup as their main capture tool. It collects email and SMS sign-ups reasonably well and is considered the right tool for that job. When merchants ask what their next marketing channel should be, they usually assume the answer is yet another overlay: a second modal, a spin wheel, or a sticky bar that slides in three seconds after the first one closes. Stacking overlays on first paint is how you lose a mobile shopper before they have even seen a product.

The next channel does not need to interrupt anybody. Think of it as a bell on your store that shoppers open whenever they choose. It sits next to the popup and does not compete with it. In the feed you can share restocks, new drops, special offers, and, on Scale and Enterprise+, product cards that a shopper can add to cart without opening the product page.

Why it works next to a popup

The popup is for capture. The feed is for everything you want to say after that, and for shoppers who never sign up. Any shopper on your store can click the bell, so a restock or drop reaches the people browsing today, not only a list you built last quarter.

On Enterprise+, email and SMS capture can live in the feed as a single card. Email addresses sync to the ESP you already use, whether that is Klaviyo, Mailchimp, Omnisend or Drip, and phone numbers go to Klaviyo, or to Mailchimp when the email step also uses Mailchimp. Atomato is not a substitute for your ESP. You can keep sending your flows and campaigns from wherever you send them today.

Setting it up

Keep the popup you already have. First, lower how often it fires for returning shoppers, so the first thing a repeat shopper sees is the product, not the form they filled out weeks ago.

Add restocks and drops to the feed. Shoppers watch for both, and in the feed they reach everyone who visits the store, not only existing subscribers.

Use audience targeting so the feed does not turn into noise. You can target a card by page, cart contents, signed-in status and customer segment, so it reaches the people it is relevant to instead of everyone.

Treat it as a channel: measure impressions, clicks, add-to-carts, and attributed revenue per campaign. If a card does not earn its place, stop sending it.

Start with just two or three cards per week. On Free, one NotiFeed campaign with one message can be active, so more than one card at a time needs Scale or Enterprise+. A quiet feed worth opening beats a noisy one people end up ignoring.

None of this means removing what already works. Keep the popup, turn its volume down a little, and give shoppers a place to check in on their own terms. To try it, install Atomato from the Shopify App Store or read more at atomato.co. Help with setup is available.