Giving Tuesday ideas for your Shopify store: tell shoppers what each order gives

Giving Tuesday falls on 1 December 2026, the Tuesday after Black Friday and Cyber Monday. Many stores mark it by giving part of each order to a cause.

Most Giving Tuesday advice for small businesses covers social posts and emails. This guide covers the part those skip: telling shoppers on your store itself, at the moment they decide to buy, exactly what their order gives and when the offer ends. You will write a clear pledge, show it in your store's feed and on product pages, switch it on and off on time, and come back afterwards with the result.

It works alongside the emails and social posts you already plan. Those reach your followers. On-site messages reach shoppers who visit your store that day, including people who have never heard of you.

Write a pledge a shopper can check

A vague pledge such as "we're giving back this season" gives a shopper nothing to act on, and can make them wonder whether anything is given at all. Before you write any message, settle five points:

• The cause. Name the charity, not just the issue.
• The amount. A fixed sum per order, a percentage of sales or the profit on one product. Say which.
• What counts. Every order, or only orders of certain products.
• The window. Giving Tuesday only, or a longer period, with the time zone you use.
• A cap, if there is one. If you will give up to a set amount, say so in the message.

Some places have rules for businesses that advertise sales tied to a charity, and some charities have their own rules for using their name. Check both before you publish.

Put the pledge in your store's feed

The notification feed opens from the bell in your store header, so it suits news a shopper can read when they choose. The bell shows a count of messages a shopper hasn't seen yet in that browser, so shoppers can see there is something new without it covering the page.

Click Create Campaign in the sidebar, open Promote a sale or launch and click Build your own. On the Setup tab, the Title can be up to 120 characters and the Description up to 200. Put the cause and the amount in the title and the window and any cap in the description. Switch on Call to action and link the button to a page that explains the pledge, or to the products that count. See Add an announcement to the NotiFeed for each field.

NotiFeed is on every plan. On the free Starter plan, one NotiFeed campaign can be active, with one message. If your Cyber Monday message is running in it, you have to choose: pause that campaign, then create the Giving Tuesday one. On Scale and Enterprise+, give Giving Tuesday its own campaign. Newer campaigns show first in the feed, so it sits above your older sale messages.

Remind shoppers on the pages that count

Not every shopper opens the feed. A NotiPop is a small message that appears over the page without blocking it, after a delay, a scroll or a pause in activity, then hides again. It suits a one-line reminder on the day. On phones, NotiPops show across the bottom of the screen.

Create a campaign from Encourage shoppers to take action and keep the text short, such as "Today, $2 from every order goes to Eastside Food Bank." Under Display rules, set Appear after to Scrolled at 25%, so it reaches shoppers who are reading a product page. Then switch on Target visitors based on, which works on every plan:

• Page URL Contains /products/ shows it on every product page.
• If only some products count, add a Page URL rule for each one, such as Contains /products/your-product-handle, and set Conditions must match to any condition.

Once a shopper closes it, lets it hide, hovers over it or clicks it, it doesn't show again by itself on later pages in that browser. On Starter (Free), one NotiPop campaign can be active at a time.

A worked example: one pledge, three messages

A tea store on the Scale plan gives $2 from every order placed on 1 December to a local food bank, up to $1,000. The names and amounts here are an example; use your own. Each stage is its own campaign, because a schedule belongs to a whole campaign, not to a single message.

1. The heads-up (NotiFeed), from 27 November to the end of 30 November:

   On Giving Tuesday, 1 December, $2 from every order goes to Eastside Food Bank. Mark the date.

2. The day (NotiFeed, plus the NotiPop above on the same dates), from 12 AM on 1 December to 12 AM on 2 December:

   Today only: $2 from every order goes to Eastside Food Bank, up to $1,000. Ends at midnight Eastern.

3. The thank-you (NotiFeed), from 8 December for one week, once the donation is made:

   Thank you. Your Giving Tuesday orders raised $640 for Eastside Food Bank. See the receipt.

Before:

We're giving back this holiday season. Shop now.

After:

Today only: $2 from every order goes to Eastside Food Bank, up to $1,000.

The second version tells a shopper what their order does, for whom and until when. The thank-you message closes the loop for the shoppers who took part, and the same campaign idea fits the week after Cyber Monday, when you take down your sale messages. Our post on retiring Black Friday messages after Cyber Monday covers that handover.

Switch it on and off on time

A Giving Tuesday pledge that is still showing on Wednesday tells shoppers their order still counts. Campaign scheduling is on Scale and Enterprise+. On each campaign's Schedule tab, choose Run the campaign according to the schedule, pick a start date and time, tick Set end date and pick the end. At the start time the campaign goes live, and at the end time it becomes Completed and stops showing. The schedule runs on Atomato's servers, so you don't need to keep the app open.

A few details to check:

• Times are in whole hours.
• Times use the time zone of the computer you schedule from, not your store's. If your pledge says midnight Eastern and you are elsewhere, convert first.
• Line up the end of one stage with the start of the next.

See Schedule a campaign to start and end. On Starter (Free), the Schedule tab is locked. Set a calendar reminder, click Pause campaign on the summary page when the day ends, then create the next message.

What this does not do

• Atomato doesn't make donations or total them. Count the qualifying orders for the window in your Shopify reports, and give from there.
• Atomato's analytics show clicks, adds to cart and attributed revenue for each campaign. Attributed revenue only counts carts that follow a click, so it is not your donation total.
• Messages don't show on Shopify checkout, the thank-you page or POS. If you want the pledge there, add it through Shopify.
• There is no targeting by location, so one message has to make sense for every shopper. Say which time zone the window uses.
• A NotiPop can't apply a discount code, and Atomato doesn't send emails or texts. Your email platform still handles the email to your list.

Next step

Write your pledge in one sentence today: the charity, the amount, the window and any cap. Then add the four campaigns, three feed messages and the day's NotiPop, to the rest of your season. Our BFCM on-site message plan and Small Business Saturday ideas cover the days just before it. Compare plans on the pricing page if you need scheduling or more than one campaign at a time.

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