Announcing a price increase to customers: what to show on your Shopify store

If your costs have gone up and some prices have to follow, most advice tells you to write a letter or send an email. That reaches the people on your list. It misses the shopper who finds a product through search or an ad next week and has never heard from you.

This guide shows you how to announce a price increase on your Shopify store itself: what the notice should say, how to show it on the products that are changing, and how to take it down on the day the new prices start, on any Atomato plan.

What a good price increase notice says

Shoppers mostly want three things from a price change notice: which products change, from when, and whether they can still buy at today's price. Answer those first. A one-line reason, such as higher material or shipping costs, helps if it is true and short.

Keep it factual. Say the date, name the collection or products, and if you want, give the current and new price. A notice that only says "prices are going up soon" makes every product look affected and gives shoppers nothing to act on.

Where shoppers will see it

Your email or letter covers existing customers. On your store you are talking to everyone else as well: first-time visitors, shoppers who unsubscribed and customers who don't open email. They see the notice only if it is on the pages they visit.

Atomato gives you two places for it, and you can use both:

• The feed. A NotiFeed message sits in the feed shoppers open from the bell in your header. The bell shows a count of messages a shopper hasn't seen yet in that browser, so a new notice gets noticed without covering the page.
• A NotiPop. A small message that appears over the page without blocking it, after a delay, a scroll or a pause in activity, then hides again. It suits a short reminder on the product pages that are changing.

Both work alongside any announcement bar, popup or email tool you already run. If you use an announcement bar for shipping or a sale, our post on announcement bar ideas and the feed covers how to split messages between the two.

Write the notice in your feed

Create a NotiFeed campaign from the Promote a sale or launch goal and write the message on the Setup tab. The title can be up to 120 characters and the description up to 200, which is enough for the date, the products and one line of reason.

Switch on Call to action and link the button to the collection that is changing, so a shopper who wants to buy at today's price lands on the right products. Use Expand details if you want the title on the card and the full text when the shopper opens it.

On Scale and Enterprise+, one campaign can hold up to six messages, so you can add a second message, for example one that points to an FAQ page about the change. On Starter (Free), a campaign holds one message and one NotiFeed campaign can be active at a time, so the notice replaces whatever your active feed campaign shows. Pause that campaign first, then bring it back once the notice is down.

Show it only on the products that change

If only some products are going up, don't announce it on every page. Targeting rules work on every plan. On the message, switch on Target visitors based on and add a Page URL rule.

Page URL checks the path after your domain. Contains /collections/classic-candles shows the message on that collection page. For product pages, add a Page URL rule for each product path, such as Contains /products/amber-candle, which also covers language folders like /fr/products/, and set Conditions must match to any condition so one match is enough. Type the path, not the full address.

For a NotiPop reminder on those pages, create a campaign from the Encourage shoppers to take action goal and use the same rules. On Starter (Free), only one NotiPop campaign can be active, so pause any other first. Under Display rules, set Appear after to Scrolled at 25% or 33%, so it shows to shoppers who are reading the product page, and leave Hide after on a few seconds. Once a shopper closes it, lets it hide, hovers over it or clicks it, it doesn't show again by itself on later pages in that browser, though the shopper can reopen it from the sticky tab unless you choose Hide it completely under Design. See Show a campaign on certain pages, devices or carts for every rule type.

End the notice on the day prices change

A price notice that stays up after the date is worse than none, because it tells shoppers they can still buy at the old price.

On Scale and Enterprise+, open the Schedule tab, choose Run the campaign according to the schedule, tick Set end date and pick the hour the new prices start. At the end time the campaign becomes Completed and stops showing. Times are in whole hours and use the time zone of the computer you schedule from, not your store's, so convert them if the two differ. See Schedule a campaign to start and end and our post on scheduling campaigns to start and stop on time.

On Starter (Free), the Schedule tab isn't available. Put a reminder in your calendar and click Pause campaign on the campaign's summary page when the prices change.

Atomato doesn't change your prices. Update them in Shopify yourself at the same time the notice ends, and check a product page in a private window afterwards.

A worked example

A candle store is raising its Classic candle collection from $28 to $32 on 4 January 2027.

Alongside its 1 December email, it adds two on-site pieces on Scale, both scheduled from 1 December at 9 AM to 4 January at 12 AM:

Title: Classic candles go to $32 on 4 January

Description: Wax and glass have cost us more this year. Until then, every Classic candle is still $28.

Button: Shop Classic candles

The feed message has no rules, so every shopper can find it in the feed. A NotiPop with the same title and a shorter line, "Still $28 until 4 January", shows only on the Classic collection and product pages, after a 25% scroll. At 12 AM on 4 January both campaigns complete, and the owner changes the prices in Shopify at the same hour.

On the campaign summaries, revenue counts adds to cart within 6 hours of a click to a product or collection page, with checkout in the same browser within 30 days. It is attributed, not proof the notice caused the sale.

What this does not do

• Messages don't show on Shopify checkout, the thank-you page or POS, so in-store price changes need their own signage.
• There is no targeting by location, so a change in one market can't be shown only to shoppers in that country. Say who it applies to in the text.
• A NotiPop can't apply a discount code. If you offer existing customers a grace price, set it up in Shopify and name the code in the message.
• A schedule belongs to the whole campaign, not to each message. Put notices with different dates in separate campaigns.
• Atomato doesn't send emails or texts. Your email platform still handles the letter to your list.

Next step

Write the notice in two sentences: the products, the date and the price today. Then decide where it shows and when it ends before you publish. For more message ideas you can run the same way, see our on-site notification examples for Shopify stores.

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