What can I use Atomato for? Use cases by store goal

Atomato gives your Shopify store four ways to reach shoppers on site, each suited to a different goal: announcements in a notification feed, short timed messages, product recommendations, and email and SMS signups. It can also switch your theme on a schedule for sales and holidays.

Start from what you want to happen

In Atomato, click Create campaign. Under What are you trying to do?, each goal opens a set of templates:

• Promote a sale or launch uses NotiFeed.
• Grow my email & SMS list uses NotiEmail and NotiSMS.
• Increase order value uses NotiSell.
• Encourage shoppers to take action uses NotiPop.

If no template fits, click Build your own campaign and pick the type.

Announcements shoppers open when they are ready

NotiFeed puts messages in a feed behind a bell on your store, with a badge for the ones a shopper hasn't seen. Messages wait until the shopper opens the feed, so it suits news worth coming back to: a launch, a restock, a shipping cutoff, your best sellers or an offer for signed-in customers. To plan a whole event, see Promote a sale or product launch with Atomato.

Short, timed messages on the page

NotiPop is a small, non-blocking message that appears by itself and can hide again after a set time. It can appear after a delay, a scroll or a pause, or when a shopper on desktop moves to leave the page.

It can also depend on the cart, which suits a free shipping reminder for carts under your threshold, or a reminder that items are waiting in the cart. The Abandoned Cart Prompt template comes with no cart rule and shows to every shopper, so add one before you publish it. See Show messages based on what is in a shopper's cart.

Products shoppers can add to cart

NotiSell shows a set of products inside the feed. You choose them, or let Atomato pick them from your store data, such as your best sellers, when you set up the campaign. Shoppers can pick a variant and add a product to the cart from the feed, so it works well for add-ons, bundles and small items that take an order past free shipping. See Increase average order value with product recommendations.

Email and SMS signups inside the feed

NotiEmail and NotiSMS turn a feed message into a short signup: an email step, an SMS step or both, with an optional question and, if you want one, a discount code at the end. New contacts are sent to the email or SMS platform you already use, such as Klaviyo or Mailchimp, so your flows and sends stay where they are. See Grow your email and SMS list with on-site signups.

Theme switches for sales and holidays

Theme Launcher publishes a theme you have prepared, such as a holiday theme, at the date and time you set, and can switch to another theme when the event ends. On the Create campaign page, it sits under Store tools as Schedule a store update.

Turn on the Atomato app embed in every theme Theme Launcher will publish. Theme Launcher doesn't check for it, and Atomato messages don't show on a theme without the embed.

How stores combine modules

You can run several modules at once. Zibra runs NotiFeed, NotiSell and NotiPop. From its case study: "NotiFeed is the standing channel: a bell in the header that a shopper opens when they want it. NotiSell puts recommendations inside that feed. NotiPop is the only one that arrives on its own, timed rather than waiting."

Triquetra runs NotiFeed, NotiSell and NotiEmail. From its case study: "Campaigns run alongside Triquetra's existing email and SMS programme rather than replacing it. Atomato passes the contacts across and stays out of the send."

Atomato works alongside the popup, email and SMS tools your store already uses.

What each plan includes

Free (the app also calls it Starter) includes one active NotiFeed and one active NotiPop campaign, plus Theme Launcher. Scale adds unlimited campaigns, NotiSell and campaign scheduling. Enterprise+ adds NotiEmail, NotiSMS and integrations. Recommended for your store on the home page never suggests a module your plan doesn't include.