Write on-site messages shoppers want to click

To write messages shoppers click, put the point in the title, ask for one action and link to a page where they can buy. These tips work for NotiFeed announcements in the feed and NotiPop messages on the page.

For what each field does, see Add an announcement to the NotiFeed.

Put the point in the title

Shoppers skim the title first. Lead with the product, the offer or the deadline, and keep it short:

• "Free shipping over $50 ends Sunday" rather than "Great news"
• "Back in stock: Canvas Tote" rather than "Don't miss out"

Use the Description for one supporting detail, such as the end date, who the offer is for or how few are left. If a detail doesn't help the shopper decide, cut it.

Match the picture to the message

Under Choose image, emoji, or none, pick what supports the words:

• Image when seeing the product does the selling, such as a launch or a restock.
• Emoji for quick notices, such as a shipping cutoff.
• None for plain updates, such as holiday opening hours.

Give one clear next step

Ask for one action per message. If you have two offers, give each its own message.

• Write button text that says what happens next, such as "Shop the sale" or "See the collection", rather than "Click here".
• In a message you build from scratch, Button text starts as "Learn more" and Button link as example.com, an outside site. Replace both. In NotiFeed, they show once you switch on Call to action.
• Open in new tab also starts ticked. Untick it for your own store's pages so shoppers stay put, and keep it for other sites.
• In NotiFeed, Open link shows the whole message at once, so keep it brief. Expand details shows only the title and picture until the shopper opens the message, so the title has to earn the click. It suits a longer message, needs an image or emoji to expand, and works best with horizontal images.

Link where the shopper can buy

Where a message sends shoppers decides what Atomato can credit to it. A click to a product, collection or search page on your store gives the longest window to count a later add to cart. Other pages on your store get a shorter one. Links to other sites, buttons that run code from Custom JavaScript (optional) and NotiFeed messages with no link still count as clicks, but they don't start revenue tracking.

So link a message about one product to that product, and a sale message to the sale collection, not your home page. Most templates with a button link it to your home page, so change that link. How Atomato attributes revenue to your campaigns explains the windows and what counts.

Start from a draft, then make it yours

Generate text, at the top of the Description box, can draft the description. It knows only the keywords you type, so include your real offer, dates and product names, and read the draft before you save. See Write campaign text with AI.

Check templates the same way. Some include sample figures, such as the Community Stats title "Over 10,000 happy customers and counting" and the Community Milestone title, which starts "100K Orders Shipped". Replace them with your real numbers, or reword the message, before it goes live.

Then check it with Preview on desktop or Preview on mobile. Once it's live, if clicks stay low, see How do I improve a campaign that is not getting clicks?

Translate for shoppers in other languages

If your store is set up in more than one language in Shopify, you can translate each campaign on Scale and Enterprise+. Shoppers see the version for the language they are browsing your store in.

1. In Atomato, click Settings in the sidebar, then Translations.
2. Choose the campaign type, then the campaign under Select campaign: and the language.
3. Fill in each field beside the original text, then click Save.

A field you leave empty shows the original text, so translate the button text as well as the title and description. If you edit the original later, update the translation too.